Engage More Users with Facebook QR Codes

Facebook is a powerful business marketing and brand promotion tool. Whether you run an online business or own a physical shop, you must leverage this social marketing platform to improve customer engagement. Using Facebook QR Code will allow you to link your Facebook page to your physical marketing campaigns to allow users to Like and Follow you with a simple scan from their phones. 

What is the QR Code for Facebook

Facebook Quick Response Code, a refined version of the barcode, is a fully-functional, customizable, and non-expiring 'scan-and-view-information' data type that businesses and users can generate free of cost to promote their products and services. You get two options here when you apply the QR Code for Facebook:

a) Link your Facebook Page

b) Generate Facebook Likes. 

This is the primary application. You can do a lot of fun stuff with the barcode while customizing it. 

The Purpose of the Code – Why Do You Need It

It is a free tool that you can generate online and download on your computer or phone in different sizes for different advertising materials. All you have to do is add the Facebook QR Code on the business card, product label, pamphlet, brochure, poster, or banner graphic design and then get it printed. You can also add the code to your Magazine and Newspaper advertisement and on any giveaway gift, such as napkins or tees. 

The code will summarize your business, besides help customers connect to your online world with a single scan from their smartphone camera. This way, your target audience will save time and effort in searching for you on FB. 

The QR Code also gives you an option to link to your landing page or an eCommerce site. 

Advantages of QR Code for Facebook Marketing 

A simple example will help you understand why the code is essential today:

Suppose you are a restaurant owner. You don't have a website or an eCommerce page. Your marketing campaigns include Facebook and Instagram posts, where you share images/videos of your newly introduced foods, branch openings, menu changes, discounts, and festive offers, and other promotional content.

You could add a QR Code Facebook on your physical restaurant menu card or delivery package to prompt your walk-in and home-delivery customers to scan the code to view the latest dining offers and activities. An interesting Call to Action (CTA) will pique the curiosity of the user furthermore. A perfect CTA for this example could be: 'Scan the code to receive a 10% discount on your order'. 

A lot can be done using the Facebook QR Code. To make it fun and lively, try applying custom designs, such as brand logo, brand colors, different fonts, and other effects. 

Use Dynamic Facebook Code to Measure Your Campaign Performance

Dynamic codes are QR Code version 2.0 that allow unlimited edit and modification options on the main code content without reprinting it every time. The changes are done behind the scenes on the short URL embedded in the Dynamic data type. Using the same code with different ad content helps you save a lot of money on your digital marketing plan.

Besides, these codes come with tracking ability. With the help of a powerful tracking tool, you can measure your marketing campaign's efficacy based on various metrics – the number of scans made, the device used for scans, the location, the date and time, and the country and state—all of this in real-time. The obtained figures will help you plan a better campaign for your business. You can also calculate your ROI from this.

Any business with an active Facebook page can utilize the capabilities of the Facebook QR Code. Generate it free online. Don't forget to go through the various personalization option before downloading the code.